Invented, Not Discovered: A PR WorkShow™

If you loved Inventing Anna, you need to meet Valerie Stone. She's polished. She's magnetic. She's telling you about her Swiss biotech empire, her $400M in funding, her three generations of family wealth. Everything about her says credible. It's all a lie — and by the end of the night, you'll know exactly how to spot one. Valerie Stone: The PR WorkShow is an immersive theatrical experience where a live actress plays Valerie — a fraud in the vein of Elizabeth Holmes, built to look and sound exactly like the founders who make it onto magazine covers before anyone checks the math. You'll watch her pitch. You'll learn the three pillars of a credible narrative (Credibility, Clarity, Consistency). Then you'll watch her break every one of them in real time — and rebuild her story yourselves, using the same framework you'll walk out with for your own brand. Part dinner theater, part detective story, part masterclass — this isn't a lecture on personal branding. It's 90 minutes of watching a narrative collapse from the inside, so you know how to build one that doesn't. Food, drinks, and networking are included — come hungry, stay for the conversation. There's dedicated time built in after the show to connect with the room. What you'll walk away with: • A three-part framework for building a narrative people actually trust • A positioning map to know exactly where your brand sits — and where the danger zones are • A live audit of your own story, done at your table, with your team Come for the story. Leave with a strategy.