Marketing to Men Summit 2026

Antenna Up’s second annual Marketing to Men Summit in NYC and on global livestream is coming up Thursday September 24th from 9:30-6pm. Our theme is “Cooler to Care” and we have inspiring and tactical sessions planned around engaging American men in authentic and multi-dimensional ways via data and storytelling. Also by popular demand: lots of opportunities to connect and build collaborations in a room full of marketing and advertising leaders, media executives, brand innovators, researchers, and change makers building a healthier men's media ecosystem in the US. Our speakers are from Procter & Gamble, Nielsen, Peloton, Pinterest, Nestlé, AARP, UNTUCKit, The Harris Poll, Clean Co, GameChanger, Project Andron, ConnectiveRX, The Female Quotient, Plan A for Men, Oar Health and more, alongside influential creators like Kizzle and Timm Chiusano. Also in the room: ESPN, Reddit, World Economic Forum, Aspen Institute, Financial Times, McKinsey Health Institute, and more. AGENDA (subject to change) 9:30 - 9:45 Opening Remarks 9:45-10:25 AM The ROI of the Gentlemanosphere 10:30-10:55 AM Cooler to Care About Consumption 11:00-11:10 AM  Marketing To Men Moment: Danielle Daly, CMO of ConnectiveRx 11:10-12:00PM Cooler to Care About Each Other 12PM-1:30PM LUNCH - CONNECTING AND COLLABORATING 1:45-1:55PM Marketing to Men Moment: Neil Walker, VP of Growth, Oar Health (Ex - Ro, Audicus, Publicis) 2PM-2:40PM Cooler to Self-Care: Aging with Grace and Grit 2:45-2:55 PM Marketing To Men Moment: Dan Michel, VP Creative, UNTUCKit 3PM-3:45PM  Cooler to Play: Sports as Bonding, Belonging, and Brotherhood for Men 3:50PM-4:40PM CONNECTING AND COLLABORATING 4:45PM-5:30PM Cooler to Care: Getting and Holding Men’s Attention 5:30-5:45PM Closing Remarks 5:45-6:30PM CONNE