PRO°F: An AdWeek Brand Dinner by Levitate

PRO°F: A Dinner Series · Thursday, October 8 · Advertising Week NYC Every industry is being asked to prove something right now. That the technology works, that the brand is part of the cultural zeitgeist, that the spend comes back. PROOF is a dinner for the people who have to answer those questions. On the last night of Advertising Week, we're setting one long table in Lower Manhattan. Around it: brand executives from luxury, fashion, beauty, and retail, the people building the world's leading AI and consumer tech solutions, and a handful of top creators and press. We curate the seating intentionally, so you'll end up next to someone worth meeting. What the night looks like We start with drinks and introductions. Then everyone sits down for a long dinner over several courses. There's no keynote and no panel, just a continuous immersive experience where there's always something to do or explore, curated entertainment, and a lot of excellent conversation. Once dinner wraps, the table loosens up and people tend to stay. Why Advertising Week The whole industry is in New York this week, and most of it is spent on stages and in meeting rooms. PROOF is where people actually get to talk, and where next year's plans can start taking shape. Who's hosting PROOF is produced by Levitate Foundry, the Inc. 5000 growth agency founded by Steph Liu and the largest female-founded Shopify Plus partner in North America. Levitate is best known for launching numerous celebrity brands, including Drake's NOCTA, Justin Bieber's DrewHouse, and Orebella by Bella Hadid, Makeup by Mario, and Paris Hilton Fragrances, alongside over 400 brand clients served over seven years. Event Details Thursday, October 8, 2026 · 6 - 10 PM Lower Manhattan. Address remains secret until the week of. Dress: evening/cocktail · or fashionable avant-garde 40-seat limit How to attend PROOF is invitation-only. If you didn't get an invitation, you can still request a seat through this page. We read every request, and a limited number of seats may be opened to select approved guests.Questions? For any questions regarding the event, please reach out to Levitate's PR Director, David Cash: [email protected]