Your Personal Brand Is Your Unfair Advantage

Attention compounds. Investors back people they already believe in, so a public track record makes the raise easier before you ever take the meeting. Your audience is a distribution channel you own, working without a dollar of ad spend. And a known name gets paid: partnerships, panels, press, the first call in the category. Most founders, investors and operators know all this. Few have a strategy for it. You'll leave with one. Entry is by approved application. What we'll cover Positioning. What you actually stand for and own, and the angle that makes people stop scrolling. Content strategy. Working backward from your long-term vision to pillars, formats, and what to post. Content systems. The AI-assisted setup that researches your space and runs your content like an in-house team. On-camera presence. Hooks, energy, cadence, delivery, and real practice with live feedback. Who's leading it Cultish, the creative strategy studio behind some of the internet's most obsessed-over brands. Alex Manderstam and Hannah Wilson have spent a decade doing this for Meta, Notion and Adobe among others, and built a combined audience of nearly 1.5 million of their own. Hannah was named a must-follow creator by Instagram's CEO and won Vogue's Creator of Tomorrow award. Alex founded On Brand, one of Substack's most-read business newsletters. They'll do for you what they've done for global brands, with your face on camera. Who you'll hear from David Segal joins for a fireside chat. He's the David in DAVIDsTEA, which he started in 2008 and grew into a public company. Today he's President of Highbeam and the founder of Firebelly Tea. His subject is the one most founders work out too late: your name outlasts the company. Three founders who built an audience while building the business: Vishar Yaghoubian, founder of Toothpod Kirsten Baumberger, founder of minisocial and an angel investor Kiki Couchman, co-founder of Sourmilk What you'll walk out with A personal brand strategy: positioning, pillars, the whole architecture Drafted content ideas and scripted pieces you can post that week AI-driven systems that research your space and plan your content Real camera practice, with live feedback A take-home pack of references and templates Also included: one-on-ones at the Highbeam finance corner on the money side of a founder brand, plus food and coffee. Hosted by Dream Ventures Accelerator. Annie Evans and Kelley Arena are angel investors who've deployed over $20M through angel syndicates and backed 50+ companies, including Chillhouse, Superpower, Alice Mushrooms, Sleep or Die and Hey Jane. Through DVA they've helped 250+ founders raise more than $25M. At Lightning Society, a private membership club for founders, artists and thinkers in downtown Manhattan. Follow @lightningsociety for future events. In partnership with Clickvoyant, AI marketing analytics for ecommerce companies, Highbeam, banking built for consumer brands, and Hiraya.