You Built It. So Why Aren't Customers Coming?

Learn the 5 GTM strategy mistakes costing early-stage founders customers and how to build your personalized 90-day GTM strategy in 90 minutes. You built the product. Now comes the part no one really prepares you for: getting the right customers to choose it. Who should you target first? How should you position it? What should you say? Where should you focus your limited time, money, and energy? If you're a first-time or early-stage founder asking yourself these questions, this workshop is designed for you. In 90 minutes, you'll learn the 5 GTM strategy mistakes that cost early-stage founders customers and build a focused 90-day strategy for your business. You'll learn how to identify who to win first, what makes your business worth choosing, and where to focus instead of trying everything at once. You'll also learn how culture: the shared beliefs, values, and identities that shape what customers value, trust, and choose can help you become the obvious choice for the right customers.