How to Make Better Product Investment Decisions for 2027

Your company is about to lock in its 2027 product investments. Put those resources behind the right markets, opportunities, and outcomes. AI is making it faster, easier, and cheaper than ever to build products. But greater capacity to build doesn't tell us what we should build—or where we should invest. In fact, when organizations have the ability to pursue more opportunities, making the right strategic choices becomes even more important. Join OC Product founder Greg White for a practical discussion about making better product portfolio decisions for 2027. We’ll explore how to connect: • Company strategy — What are we trying to accomplish? • Market opportunities — Where should we play? • Product investments — Where should we place our bets? • Business outcomes — What should those investments produce? We'll look at how to connect product investments to business outcomes, make explicit strategic choices, and Protect Your “Yes” by concentrating resources on the opportunities that matter most.