The New Discovery Funnel: What Happens When Buyers Ask AI Instead of Google?

The New Discovery Funnel: What Happens When Buyers Ask AI Instead of Google? Thursday, November 19 · 5:30 PM to 7:00 PM · Palo Alto, CA Register to see address. Registration is subject to approval. Join CMOs, growth leaders, and senior marketing executives for an evening of discussion and networking on how AI is changing the way buyers discover, compare, and evaluate companies. Buyers are increasingly asking AI to compare options, explain categories, and recommend vendors before they ever visit a company website. That changes where discovery happens, what marketers can measure, and how CMOs think about demand. The questions are becoming practical: Do the AI tools your buyers use mention your company at all? How do you measure visibility when discovery happens outside your website? Which parts of the existing search and content playbook still deserve budget? And when organic traffic falls because buyer behavior has changed, how do you explain that to a CEO or board? Some of this goes by AEO or GEO. The terminology is still evolving, but the shift is already happening. This is a room for marketing leaders working through it now. Compare what peers are testing, how they are measuring visibility inside AI tools, what they are changing in their content and demand strategies, and where they are choosing not to overreact yet. No pitches. No sales presentations. Just candid discussion, practical examples, and useful peer conversations. Who You'll Hear From Praneet Dutta, CEO, Pomo (former Google DeepMind)Additional panelists to be announced. Moderator: Murray Newlands, Founder, Open Future Forum Who Should Attend CMOs and Chief Growth Officers VPs and Heads of Marketing Senior Growth and Demand Generation Leaders Product Marketing Leaders Format Panel Discussion · Networking · Light Food and Drinks · Peer Introductions Seats are limited and registration is subject to approval. Hosts and Sponsors Open Future ForumOpen Future Forum brings together senior executives through private peer communities and invitation-only gatherings across the CEO, CFO, CMO, CISO, and GC communities. ThinkingAIThinkingAI builds enterprise AI agents that help companies analyze live business data, identify what is changing, and turn those insights into action across growth, experimentation, and operations. AgentWebAgentWeb is the company behind Emma, an AI marketing operator that helps teams research audiences, create campaigns, generate content, and manage lead follow-up while keeping marketers in control of strategy and brand.