DATOS 2026: What Arizona's Hispanic Market Means for Marketers

Arizona's Hispanic market represents a significant and growing opportunity for marketers. Get the latest data and insights from DATOS. Overview Explore the latest DATOS research to uncover demographic and economic trends shaping Arizona’s Hispanic market. Discover what the data reveals about consumer behavior, market growth and emerging opportunities, and learn how to translate these insights into more informed marketing strategies, stronger audience connections and smarter business decisions. Meet the Speaker Monica Villalobos was named President & CEO of the Arizona Hispanic Chamber in late 2019 after serving as the Vice-President and Foundation Executive Director for seven years. In this role, she is responsible for the strategic growth initiatives of the Chamber, operation of the Arizona Minority Business Development Agency (MBDA) Business Center, the Native American Business and Economic Development Center (NABEDC), and the Capital Readiness Program - all funded by U.S. Department of Commerce. Ms. Villalobos is also Editor-In-Chief of 23 research publications including the annual DATOS: State of Arizona’s Hispanic Market. She was also appointed by newly elected Governor Hobbs to co-chair the transition committee in 2023 for selection of the state directors to lead Arizona’s government. Her background as a corporate marketing executive, entrepreneur, and editor of 18 research publications over the last seven years, result in a unique combination of skill, talent, and broad experience.