AI & Marketing: Cutting Through the Noise

Cut through the AI marketing hype. Join us for a candid conversation about what’s working, what’s not, and what’s next. SEO, Design and Branding in the Age of AI Customers are asking ChatGPT, Gemini and Google’s AI Overviews for recommendations, and getting answers instead of links. Being found now means being the source AI trusts, and having a brand and website that win people over once they arrive. What you’ll learn: • What GEO (Generative Engine Optimization) is and how it differs from traditional SEO • How to get your business cited and recommended by AI tools • How to use AI for Local SEO, from optimizing your Google Business Profile to generating location-focused content and managing reviews • How to use AI tools to plan and design websites that build instant credibility with visitors About the Speaker Because of Bill’s background in psychology and his 20 years in digital marketing (13 of which owning his own agency), global brands, such as Nissan, Infiniti, Moen, Budweiser, PwC, and HP, have looked to him for insights and leadership in digital strategy.