Ignite Learning Day: STRATEGY – Design Your Future

Move your strategy from plan to progress. Find what's stalling you, sharpen your marketing with AI, and pinpoint where to focus next. Is your business leading the market, or just reacting to it? You have the plan. The goals have been discussed. The decisions have been made. But somehow, the plan still isn't moving. In this Ignite Learning Day, you'll work through three connected questions: what's preventing your plans from moving forward, how AI can support a more effective marketing strategy, and where your business needs the most attention right now. What we will explore: • Strategy & Friction: Craig Meddin explores why good plans stall between deciding and doing, and how to clear the path so strategy turns into motion. • AI-Supported Marketing: Jake Finkelstein leads an accessible, workshop-style session on using AI to support your marketing strategy. No AI experience required. Bring a real marketing question from your business. • The E-Ignite Assessment: Bill Davis guides you through a framework covering five essential areas of your business, helping you spot where gaps exist and where focus will create the most progress. The Experience • Morning: Name what's stalling your plans and explore how AI can support stronger marketing thinking. • Afternoon: Work through the E-Ignite assessment to identify your business's top priorities. You won't leave with a generic list of recommendations. You'll leave with insights connected to your own business. #StrategyExecution #AIMarketing #BusinessStrategy #Entrepreneurship #DurhamNC #EIgnite