Path to Premier Production: 2027 Business Planning Clinic with Heather Hope

A full-day, hands-on workshop. Walk out with a real 2027 business plan built on your own numbers, not a wish list. Your 2027 starts on November 19. Most agents set a goal every January. Very few build a plan to get there. This is the day you build yours. The Raleigh Culture Center and CrossCountry Mortgage are bringing in certified real estate trainer Heather Hope for a full-day, hands-on Business Planning Clinic. It isn't a motivational talk where you take notes and forget them by Friday. You'll work on your actual business all day: your numbers, your database, your budget, and your next hire. At 4:00 PM you'll leave with a plan you can start using the next morning. New to the business or a seasoned producer, solo or on a team, you'll get a clear path from where you are today to where you want to be next year. What You'll Walk Out With • Your numbers, finally clear. Work backward from the income you want to the exact number of appointments, listings, and closings it takes to get there. • A lead generation plan you'll actually follow. Learn how big your database needs to be, how often to stay in touch with it, and which daily activities drive results. • A budget that protects your profit. See where your money should go, where it's leaking, and how to spend in ways that grow your business. • A roadmap for leverage. Know when to make your first (or next) hire and what that hire should be. • Your 2027 action plan. Turn the year into monthly and weekly targets, and pair up with an accountability partner so the plan doesn't end up in a drawer. The Five Models We'll Work Through • Mindset: How top producers think about plans and models • The Economic Model: Your income goal, conversion rates, and the three drivers of your business • The Lead Generation Model: Database size, communication plan, and prospecting habits • The Budget Model: Benchmarks, your P&L, and the four budget focus areas • The Organizational Model: The path to people leverage and your future team structure The day ends with Pulling It All Together, where your actual numbers, pro forma, lead gen plan, budget, and future org chart go into one plan. Meet Your Coach: Heather Hope Heather is a real estate educator, business owner, and certified real estate trainer who has taught agents throughout the Carolinas. Before real estate, she taught middle school math and science, so she knows how to make numbers make sense to people who don't love numbers. Since starting her career in 2019, Heather has built Heather Hope Realty Group right here in the Triangle and passed $48 million in lifetime sales volume. She still balances active production with team leadership, coaching, and teaching, so what she teaches is what she does every week. She has also been featured on the Empire Building podcast (Episode 329, "Stop Waiting for the Tap on the Shoulder"). Agents describe her teaching style as practical, approachable, and focused on action. Who Should Attend • Agents who want 2027 to be their best year yet • Newer agents who have never built a real business plan • Experienced producers ready to stop guessing and start scaling • Team leaders and team members who want everyone working toward the same numbers • All agents are welcome, whatever your brokerage Important: Pre-Work Registered attendees will get a short Pre-Work Worksheet by email at least 48 hours before class. Please complete it and bring it with you. The more of your real numbers you bring in, the more you'll get out of the day. Event Details • Date: Thursday, November 19, 2026 • Time: 9:00 AM – 4:00 PM • Location: North Ridge Office Center, 900 Ridgefield Drive, Suite 150, Raleigh, NC 27609 • Tickets: $25 + tax, lunch provided by CrossCountry Mortgage. Seating is limited. Presented by the Raleigh Culture Center and CrossCountry Mortgage raleighculturecenter.com