From BTS & K-pop to Global Business
- When
- America/Los_Angeles (PST)
- Where
- William N. Pennington Student Achievement CenterPath1, Reno, NV 89557
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From BTS & K-pop to Global Business takes place on Wed, Nov 4, 2026 at 4:00 PM (PST) at William N. Pennington Student Achievement Center in Reno, NV. Entry is free; the listing is on Eventbrite.
About this event
A session explores how BTS and K-pop turn global fandom into big business.
Full description from organizerShow less
Discover how BTS and K-pop are turning global fandom into big business, from music and merch to worldwide brand power. UNR's Center for Global Engagement is hosting a special guest lecture on November 4. Our guest speaker is a global content and IP business professional with experiences at Disney Korea, CJ ENM, and IPX, including projects involving BTS, NewJeans, and BT21. The lecture will explore how K-pop and Korean entertainment have evolved into global brands, highlighting marketing strategies, brand development, intellectual property, and consumer engagement. RSVP: 2026 Korea in the World: Special Guest Lecture – Fill out form
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Details
- When
- Wed, Nov 4, 2026 · 4:00 PM (PST)
- Where
- William N. Pennington Student Achievement Center
- Address
- Path1, Reno, NV 89557
- Price
- Free
- Genre
- 104/seminar or talk
- Weather
- 58°F · Mainly clearForecast at 4:00 PM (PST)
Questions
- When is From BTS & K-pop to Global Business?
- Wed, Nov 4, 2026 at 4:00 PM PST.
- How much are tickets for From BTS & K-pop to Global Business?
- Entry is free.
- Where is From BTS & K-pop to Global Business?
- William N. Pennington Student Achievement Center, Path1, Reno, NV 89557, Reno, NV.
- Where can I buy tickets for From BTS & K-pop to Global Business?
- Tickets are sold on Eventbrite. This page links straight to that listing; no tickets are sold here.