The Blowout That books

Turn blowouts into bookings with an in-person class on technique, content, and client-building strategy. The Blowout That Books is an in-person class for hairstylists who want to strengthen their blowout and styling skills, create intentional content, and grow their clientele. Join Jessica Larsen for three hours of blowout technique and the strategy behind using this service to attract clients without discounting your work. A great blowout can bring new people into your chair, build trust, and lead to repeat appointments, color, and extensions. The Blowout: Watch two live blowout demonstrations covering prep, product selection, working with different hair textures, which brushes I use and why, pre-drying, styling, and setting with rollers. We’ll also cover how to work efficiently when you’re short on time behind the chair. The Content: Learn how I capture videos and create content while working behind the chair, including how to fit filming into an appointment and showcase the finished result. The Business: Understand why blowouts attract new clients, how to build trust during their first appointment, and how to turn that connection into repeat bookings and higher-ticket services like color and extensions. There will be time for questions so you can connect what you learn to your own work behind the chair. Whether you’re building your clientele or looking for a fresh way to showcase your skills, you’ll leave with techniques and strategies you can put into practice.