17th KWANZAA MARKET FESTIVAL 2026: Celebrate Culture and Community

Kwanzaa Festival 2026! Shop Black, enjoy food, music, culture & family fun at the FREE Kwanzaa Market Festival, Dec. 5, 12–5 PM. 17th Annual Kwanzaa Market Festival 2026 Celebrating Culture • Community • Cooperative Economics Saturday, December 5, 2026 12:00 PM – 5:00 PM SBC Community Center 3310 E. Commerce Street San Antonio, TX 78220 FREE & OPEN TO THE COMMUNITY! Join the Pan African Cultural Community (PACC) for the 17th Annual Kwanzaa Market Festival, a vibrant family celebration of culture, community, heritage, and cooperative economics. Come together for an afternoon filled with African and Black-owned businesses, unique vendors, cultural performances, music, African drumming, food, children's activities, Kwanzaa education, and community fellowship. Whether you've celebrated Kwanzaa for years or you're discovering it for the first time, everyone is welcome! SHOP — African & Black Marketplace Support local and Black-owned businesses while shopping for unique holiday gifts and culturally inspired products. Discover African clothing and textiles, jewelry, books, artwork, handcrafted items, natural products, cultural gifts, accessories, and much more. Shop Black. Support Local. Build Community. CELEBRATE — Cultural Performances Experience the sights and sounds of African and African American culture through music, African drumming, dance, spoken word, storytelling, and other live cultural performances throughout the afternoon. LEARN — Celebrate Kwanzaa Discover the history, meaning, symbols, and traditions of Kwanzaa and learn about the Nguzo Saba — The Seven Principles: Umoja — Unity Kujichagulia — Self-Determination Ujima — Collective Work & Responsibility Ujamaa — Cooperative Economics Nia — Purpose Kuumba — Creativity Imani — Faith Learn how these principles can be practiced not only during Kwanzaa, but throughout the year in our families and communities. 👧🏾👦🏾 FAMILY FUN — Children's Activities Bring the children! Our Watoto Children's Village will provide fun, creative, educational, and culturally centered activities designed especially for young people. It's an opportunity for children to learn about their heritage while having fun. EAT & CONNECT — Food and Community Enjoy delicious food and flavors inspired by the African Diaspora while spending time with family, friends, and community. Come hungry, stay awhile, meet new people, and enjoy the celebration. UJAMAA IN ACTION Kwanzaa teaches us that Ujamaa — Cooperative Economics means building and supporting businesses that strengthen our community. The Kwanzaa Market Festival gives us an opportunity to put that principle into practice. When you purchase from a local vendor, artist, author, craftsperson, or Black-owned business, you are doing more than shopping—you are investing in our community. SHOP • SUPPORT • CELEBRATE • BUILD TOGETHER 17th Annual Kwanzaa Market Festival 2026 Saturday, December 5, 2026 12:00 PM – 5:00 PM SBC Community Center 3310 E. Commerce Street San Antonio, TX 78220 Admission: FREE & OPEN TO THE COMMUNITY Presented by the Pan African Cultural Community For information, visit www.paccommunity.com. Come celebrate Kwanzaa. Support our businesses. Celebrate our culture. Strengthen our community.