Día de los Muertos River Parade Celebration at Hotel Contessa

Best Day of the Dead Parade views on the River Walk! Live DJ, mariachis, tastings & more at Hotel Contessa. 🌺 Día de los Muertos River Parade at Hotel Contessa Experience the Día de los Muertos River Parade in San Antonio from reserved seating directly along the River Walk at Hotel Contessa. Watch illuminated floats, colorful calaveras, live performers, and vibrant displays travel down the San Antonio River while enjoying a festive pre-parade celebration, complimentary churros and horchata, live entertainment, family activities, and more. Want to elevate your evening? Upgrade to our 21+ VIP Party for a private celebration featuring a VIP buffet, cocktail, entertainment, activities, and complimentary valet parking. *Last year's Hotel Contessa parade seating reached more than 90% capacity. Premium seating and VIP admission are limited, so early reservations are highly recommended. 🎟️ Choose Your Parade Experience 🟡 2nd/3rd Row General Admission | $55 Enjoy reserved seating along Hotel Contessa's River Walk level, just behind the front row. Includes: • Reserved 2nd/3rd row parade seat • Access to the pre-parade celebration • Live entertainment • Complimentary churro + horchata tasting • Face painting + family-friendly activities • Local artisan vendors • Indoor hotel access, restrooms and bar service Best Value: A great way to experience the Día de los Muertos River Parade from the heart of the San Antonio River Walk. 🟡 2nd/3rd Row VIP Admission | $115 21+ | Limited Availability Enjoy your reserved 2nd/3rd row parade seat plus access to our private VIP Party. Includes everything in General Admission, plus: • VIP Party admission • Loaded Nachos Display • Elote Cups • Paletas • One complimentary cocktail • Private cash bar • VIP entertainment + activity • Complimentary valet parking 🔴 Front Row General Admission | $75 Get closer to the celebration with a reserved front row seat directly along the San Antonio River. Includes: • Reserved front row parade seat • Access to the pre-parade celebration • Live entertainment • Complimentary churro + horchata tasting • Face painting + family-friendly activities • Local artisan vendors • Indoor hotel access, restrooms and bar service Best Parade View: Perfect for guests who want to be as close to the floats and festivities as possible. 🔴 Front Row VIP Admission | $135 21+ | Limited Availability Combine our sought-after front row parade seating with the full VIP Party experience. Includes everything in General Admission, plus: • VIP Party admission • Loaded Nachos Display • Elote Cups • Paletas • One complimentary cocktail • Private cash bar • VIP entertainment + activity • Complimentary valet parking The Complete Experience: Front row parade viewing + our private VIP celebration. 🟣 Marriage Island Premium Seating | $120 Extremely Limited Availability Experience the parade from one of the San Antonio River Walk's most distinctive locations: historic Marriage Island. Includes: • Premium Marriage Island parade seating • Unobstructed River Walk views • Complimentary valet parking • One complimentary alcoholic beverage for guests 21+ • Access to the pre-parade celebration • Complimentary churro + horchata tasting With only a limited number of seats available, Marriage Island is one of our most exclusive parade-viewing experiences. 🟣 Marriage Island + VIP Admission | $155 21+ | Extremely Limited Availability Pair our premium Marriage Island parade seating with access to the private VIP Party for our most elevated Día de los Muertos experience. Includes: • Premium Marriage Island parade seating • VIP Party admission • Loaded Nachos Display • Elote Cups • Paletas • One complimentary cocktail • Private cash bar • VIP entertainment + activity • Complimentary valet parking • Access to all general pre-parade festivities 🎉 Pre-Parade Celebration Included with ALL Parade Tickets Come early and immerse yourself in the sights, sounds, and flavors of Día de los Muertos before the parade arrives. Enjoy: • Live mariachi + festive entertainment • Complimentary face painting • Family-friendly Contessa Crafting Station • Local artisan vendors + shopping • Complimentary churro + horchata tasting • Día de los Muertos cocktails + additional food available for purchase • Indoor lounge access, restrooms + bar service • In-and-out privileges at Hotel Contessa Complimentary tastings are available while supplies last. ✨ MAKE IT VIP | 21+ Elevate your Día de los Muertos evening with access to Hotel Contessa’s private VIP Party, available with 2nd/3rd Row, Front Row, and premium Marriage Island seating. Your VIP experience includes: • Loaded Nachos Display • Elote Cups • Paletas • One complimentary cocktail • Private cash bar • VIP entertainment + activities • Complimentary valet parking • Exclusive Loco Tequila Tasting + Presentation • Entry into our VIP raffle for a complimentary one-night stay at Hotel Contessa LOCO TEQUILA TASTING EXPERIENCE | 6 PM Sip, discover, and experience the artistry behind Loco Tequila during an exclusive guided tasting for our VIP guests. Beginning at 6 PM, a Loco Tequila representative will guide guests through a curated tasting while sharing the flavors, craftsmanship, and story behind each pour. It’s an opportunity to slow down, raise a glass, and discover another side of Mexico’s rich traditions before the energy of the River Parade takes over the evening. 🗝️ VIP STAY GIVEAWAY Your VIP ticket also includes entry into an exclusive raffle for a complimentary one-night stay at Hotel Contessa. One lucky VIP guest will leave the celebration with another Hotel Contessa getaway to look forward to. VIP admission is exclusively for guests ages 21+. Space is limited. 🍽️ Ambler River Parade Dining Experience Looking for a more intimate culinary experience? Ambler Texas Kitchen + Cocktails will offer a separate Día de los Muertos River Parade Dining Experience with a curated menu and reserved parade seating. Availability is limited and reservations are sold separately from the parade tickets listed above. Reserve the Ambler Dining Experience → *Navigate to "Experiences" section on Opentable or email [email protected] to RSVP. Please have your mobile or printed Eventbrite ticket ready at check-in. Parade arrival times are estimates provided by the city and are subject to change. *Event details subject to change