One District, Three Parks: The Marketing Strategy Behind Hemisfair

Join us for our AMA October Luncheon! Presentation by Krystina Sibley, Director of Marketing & Communications at Hemisfair Discover how Hemisfair is building one of the world's great public places in San Antonio through purpose-driven branding, strategic partnerships, and integrated marketing. Join AMA San Antonio as Krystina Sibley, Director of Marketing & Communications at Hemisfair, takes us behind the scenes to learn how Hemisfair's marketing team creates campaigns across different channels, connects with multiple audiences, and collaborates with external partners to amplify the impact of its urban parks district. What You'll Learn: • How Hemisfair builds and markets a multifaceted destination brand across three distinct parks • Strategies for promoting community events and engaging multiple audience segments • How strategic partnerships amplify marketing impact and shape the future of downtown San Antonio Why It Matters: Whether you're a marketer, a communications lead, or simply curious about place-based branding, this session offers a real-world look at how an evolving urban district builds a brand with a mission that extends far beyond marketing. Event Details: 📅 Wednesday, October 21, 2026 🕚 11:30 AM – 1:00 PM 📍 Paesanos, 555 E Basse Rd, San Antonio, TX 78209 🅿️ Free parking available Your ticket includes a plated lunch, so come hungry for good food and even better insights. Bring your business card to enter a drawing at the end of the presentation!