Building a Lifestyle Brand: Inside Longball’s Marketing Playbook

What does it take to build a lifestyle brand that feels authentic, creates community and can still scale? Join AMA San Diego at Longball Cocktail Club for a fireside chat with Daniel O’Connor, Co-Founder & CEO of Longball Craft Cocktails, and Donovan Dresti, VP Marketing at Betr Brands Solutions, for a behind-the-scenes look at how an emerging San Diego beverage brand is growing through experiential marketing, community and strategic partnership. Daniel will bring the founder perspective on building and scaling Longball, while Donovan will share the marketing and agency-side perspective behind expanding the brand’s reach, developing partnerships and creating experiences that connect with consumers. What You’ll Hear About • Building a lifestyle brand around a distinct community and culture • Using experiential marketing to create real-world brand affinity • Balancing growth with authenticity • How brands and strategic marketing partners can work together • Lessons from launching and scaling an emerging consumer brand Whether you work in-house, at an agency or alongside growing brands, you’ll leave with practical ideas for building stronger connections between brand, experience and community.