AI 101 Series: Your AI Research Desk

A live 60-minute training where you run a full research brief on a question that actually matters to you — scope, source, synthesize — and leave holding the finished brief. "Can you look into this?" is the request that eats a week. Competitive analysis, market scans, prospect briefs, due diligence: work that used to mean five days of tabs or a consultant's invoice. Deep research is the most valuable capability in the current tools and the least used, mostly because people ask it the same way they ask a chatbot and get back something that reads like a Wikipedia entry. In this session, Arjita Sethi, founder of Build with AI Club, shows you how to scope and run research that produces a decision rather than a summary. You bring a real question. You leave with a real brief. What you will learn: What deep research modes actually do differently, and why the output is not just a longer chat answer Scoping a research question so the result is decision-grade instead of encyclopedic Judging sources: what to trust, what to verify, and where these tools reliably go wrong The synthesis step almost everyone skips, and why the brief is useless without it Building a repeatable format for the research you run every month What you will walk away with: One finished research brief on a question you actually care about A reusable brief structure for the next one A realistic sense of what to check and what to take at face value Who this is for: Anyone who has ever been told to look into something and lost three days to it. Consultants, founders, analysts, operators, job seekers researching companies before an interview. No technical background required. Joining virtually? Here's what to expect. Virtual seats are an audit pass. You're dropping into a live, in-person session with Arjita at SHACK15 and watching her build in real time. The session is run for the people in the room, so virtual attendees won't be able to ask questions or get hands-on help during the session. Come to watch, take notes and build along at your own pace. Want to build with Arjita live and get your questions answered? That's exactly what Build with AI Club is for. Your host: Arjita Sethi is the founder of Build with AI Club, creator of the vibe-coded wellness platform Find Shaanti, a Lecturer of Entrepreneurship at San Francisco State University, Advisory Board member at the Nasdaq Entrepreneurial Center, and a Claude Community Ambassador for San Francisco for the non-technical and moms vertical. Every partnership and city decision at Build with AI Club starts with a brief built this way.