Panel: Modern Strategies for OOH, DOOH & Place-Based Media

Explore what's next in OOH, DOOH, and place-based advertising, from smarter targeting and creative campaigns to measurable results. Modern Strategies for OOH, DOOH & Place-Based Media F&B courtesy of our friends at Billups Seattle’s streets, venues, airports, transit hubs, and retail spaces are becoming smarter media channels. From programmatic digital billboards and place-based displays to geofencing, attribution modeling, and AI-powered audience targeting, Out of Home advertising is evolving fast. Join leading innovators in OOH, DOOH, mobile, print, and experiential media for a candid discussion on what’s working now, what’s overhyped, and where brands are investing next. Panelists will share emerging tools, campaign strategies, creative trends, measurement capabilities, and lessons from the front lines of modern media buying. Key Takeaways: • Emerging trends shaping OOH and place-based display advertising in 2026 • How brands are improving targeting, attribution, and performance tracking • Real-world examples of creative campaigns driving measurable engagement Event Details: • Date: Thursday, November 19, 2026 • Time: 3:00 PM – 5:00 PM PST • Location: Seattle, Washington | Venue to be announced • Format: Live panel discussion and networking