Digital Marketing Accelerator – 1 Day Training in Columbia, MD

Duration 1 Day – 10 Executive Education Credits • 8 Credits – Live Training Session • 1 Credit – Pre-Training Workbook (Digital Marketing Readiness & Goal Setting) • 1 Credit – Post-Training Resource Pack (Campaign Application & Action Planning) Mode Instructor-Led Virtual Live Session / In-Person / Corporate In-House Course Overview Digital Marketing Accelerator in Columbia, MD is a practical 1-day professional training program covering campaign planning, audience targeting, and channel selection. Participants learn how to connect digital marketing activities with business objectives, plan campaigns, understand target audiences, and select appropriate channels. The program also covers content, social media, SEO, paid advertising, email marketing, analytics, and marketing automation through practical examples and workplace scenarios. Participants develop a 30-Day Digital Marketing Action Plan to organize their next steps. The program includes a Skelora Certificate of Completion and 10 Executive Education Credits, including pre-training and post-training activities. Available as instructor-led virtual live, in-person, or corporate in-house training. Why Join This Course? • Understand the fundamentals of digital marketing • Learn how major digital marketing channels support business goals • Develop structured campaign planning skills • Understand content and social media marketing • Learn the basics of SEO and paid advertising • Use marketing metrics to support decisions • Explore marketing tools and automation concepts • Receive a Skelora Certificate of Completion + 10 Executive Education Credits Learning Objectives By the end of the program, participants will be able to: • Explain key digital marketing concepts and terminology • Align digital marketing activities with business objectives • Identify appropriate channels for different marketing goals • Plan digital marketing campaigns • Develop content and social media approaches • Understand SEO, keyword strategy, and paid advertising fundamentals • Review campaign performance using relevant metrics • Identify opportunities for improving reach, engagement, and conversions • Create a 30-Day Digital Marketing Action Plan Pre-Course Support – 1 Credit Participants complete a digital marketing readiness self-assessment, review current marketing practices, and identify key goals to address during the training. Training Day Structure – 8 Modules / 8 Hours / 8 Credits 1. Introduction to Digital Marketing Overview of the digital marketing ecosystem and how digital channels support brand awareness, customer engagement, lead generation, and business objectives. 2. Digital Marketing Strategy & Planning Learn how to define marketing objectives, identify target audiences, select appropriate channels, and structure marketing activities. 3. Content & Social Media Marketing Explore content planning, social media channels, audience engagement, and approaches for maintaining consistent digital communication. 4. Search Engine Marketing – SEO & Paid Ads Understand SEO fundamentals, keyword research concepts, search visibility, and the basics of paid digital advertising. 5. Email & Performance Marketing Learn email marketing fundamentals, customer communication, campaign planning, and performance-focused marketing approaches. 6. Analytics & Data-Driven Marketing Understand key digital marketing metrics and how to use performance data to review campaigns and support marketing decisions. 7. Marketing Automation & Tools Explore commonly used digital marketing tools, automation concepts, and ways technology can support marketing activities. 8. Toolkit – 30-Day Digital Marketing Action Plan Develop a structured 30-day roadmap using practical templates and checklists to organize marketing activities and next steps. Post-Course Support – 1 Credit Participants receive: • Digital Marketing Playbook with campaign templates and checklists • 30-Day Digital Marketing Execution Challenge • Inspiration Deck featuring digital marketing examples and best practices Target Audience • Marketing professionals and aspiring digital marketers • Business owners and entrepreneurs • Sales and growth teams • Communication and branding professionals • Professionals looking to develop digital marketing skills Certification & Credits Participants receive a Skelora Certificate of Completion and 10 Executive Education Credits. Trainer Profile The program is delivered by digital marketing professionals with experience in SEO, social media, performance marketing, content, and analytics. Trainers combine practical knowledge with experience in planning and managing digital marketing campaigns. Course Deliverables Participants receive: • Digital Marketing Readiness Self-Assessment • Digital Marketing Playbook • Campaign Templates & Checklists • 30-Day Digital Marketing Execution Challenge • 30-Day Digital Marketing Action Plan Note: Pre-training and post-training activities each carry 1 Executive Education Credit. Trainer: We aim to assign a qualified professional trainer based in or around the advertised training location. Final trainer details and professional profile will be shared with registered participants prior to the session.