True Center: Building a Culture of Hospitality

What do you want people to remember about your business? Explore how Unreasonable Hospitality can become part of your business strategy. What do you want people to remember about your business? Long after people forget the details of what you delivered, they remember how you made them feel. Unreasonable Hospitality is about making those experiences intentional, creating a business that people love being part of, customers remember, and others talk about. It starts with a culture where people feel valued, empowered, and inspired to create those same experiences for others. Join us for a one-day, hands-on workshop to explore how to make hospitality part of your business strategy. Leave with more than inspiration. During this interactive workshop, you'll: • See where Unreasonable Hospitality can make a meaningful difference in your business. • Identify one experience worth rethinking. • Leave with a practical starting point for putting it into action. • Take home the True Center Playbook: Building a Culture of Hospitality, a resource to help you continue the work and bring your ideas to life within your organization. Workshop Details Thursday, December 3, 2026 9:00 AM – 3:00 PM EST Arrival & Light Breakfast: Doors open at 8:30 AM. Come early, enjoy a light breakfast, and get settled before we begin promptly at 9:00 AM. Location: alignSpace 2 W. Market Street West Chester, PA 19382 Parking: Paid parking is available at the garage located at 20 S. High Street, West Chester, PA 19382, a short walk from alignSpace. Registration: Early Bird: $199 through November 13 | Regular: $249 | Team of Five: $950 Space is limited to 25 participants. Your Hosts Kristin Kopp and Eileen Wainwright, Certified Unreasonable Hospitality Coaches. Inspired by the ideas in Unreasonable Hospitality by Will Guidara. Meet Your Workshop Hosts Kristin Kopp and Eileen Wainwright bring extensive experience helping businesses grow, strengthen leadership, and build organizations where people and performance thrive. Their work spans business strategy, leadership development, and organizational culture, with a shared passion for helping companies turn good ideas into meaningful results. As Certified Unreasonable Hospitality Coaches, Kristin and Eileen believe that how people feel is as important as what a business delivers. They see Unreasonable Hospitality as a powerful strategic differentiator, brought to life through intentional moments and experiences that make employees and customers feel seen, valued, and cared for. It's a way of thinking about business that strengthens relationships, builds loyalty, and creates lasting impact. Kristin Kopp Kristin brings more than 15 years of experience in professional training and coaching, helping businesses and the people behind them grow and succeed. Her work spans strategic planning, company culture, leadership development, content creation, and corporate events, with particular depth of experience supporting growth companies using the Scaling Up methodology. Kristin brings creativity, thoughtfulness, and a genuine enthusiasm for helping organizations discover what's possible. She has a gift for connecting ideas with experiences that engage people and inspire action. A Certified Unreasonable Hospitality Coach since 2024, she's especially passionate about helping businesses translate big ideas into meaningful experiences that make a difference. Eileen Wainwright Eileen is the founder of Wright Impact Group and a trusted advisor, coach, and facilitator to business owners and leadership teams. She helps leaders navigate complex challenges, bring clarity to strategy, strengthen leadership effectiveness, and turn priorities into purposeful progress. Known for bringing both candor and care to her work, Eileen believes lasting impact comes from honest conversations, strong relationships, and the courage to challenge the status quo. She's passionate about helping leaders see what's possible while staying grounded in what it takes to get there, creating stronger organizations where people feel valued, relationships thrive, and meaningful results follow.