Visit Winston-Salem 2026 Annual Tourism Industry Meeting

Join Visit Winston-Salem for an afternoon celebrating the people, partnerships, and progress shaping tourism in Forsyth County. Join Visit Winston-Salem for an afternoon celebrating the people, partnerships, and progress shaping tourism in Forsyth County. We’ll look back at the milestones and results that defined the past year, recognize partners with our new Tourism Ambassador Awards, and share what’s ahead — including the debut of our new YOU+ marketing campaign and the strategies guiding our work in fiscal year 2027. Following the program, plan to stay for a networking reception featuring light bites, drinks, and music. The program will also feature special guest Wit Tuttell, who's served as Executive Director of Visit North Carolina since 2013. He was named State Tourism Director of the Year by the National Council of State Tourism Directors in 2022. Tuttell will discuss the latest statewide tourism economic impact numbers, including a record $37 billion in visitor spending in 2025, while offering perspective on the industry’s growth and the opportunities ahead. Whether you work in tourism or simply care about Winston-Salem’s future, we hope you’ll join us to celebrate the year behind us and look ahead to what’s next. Additional Details · Venue: Gray Auditorium at the Old Salem Visitor Center, 900 Old Salem Road (map) · Time: Doors open at 2:30 p.m. | Program begins promptly at 3 p.m. · Reception: Networking reception immediately following the program · Cost: Free of charge. Local tourism partners and community members are welcome. For more information, visit our Annual Meeting page by clicking here or using the QR code below: