App Growth Summit Africa 🇿🇦

Your next user might discover your app without ever searching an app store. At our last AGSA in Johannesburg, we explored a shift from winning attention to understanding intention: what people need, where they look for answers, and how AI is changing what they find. This time, we’re taking that conversation back to the start of the user journey. ASO and paid acquisition still matter. But people also discover apps through AI answers, social content, community recommendations and the web. If your growth strategy begins at the app store, what happens to all the decisions made before someone gets there? Welcome Tomorrow and YOUKNOW are bringing AGSA back to South Africa to explore what this means in practice. We’ll look at how to show up in these discovery moments, turn interest into app users, and connect acquisition to the activation and retention conversations we’ve had at previous editions. Expect useful ideas and people who are working through the same questions as you. RSVP to join us 😊