AI Marketing & Customer Strategy - Know your customers for stronger marketing results | Moreton Bay | Intermediate

Know Your Passengers – who are you driving? Not everyone wants to go to the same destination. Build better marketing by truly understanding who you're talking to. This workshop helps you identify exactly who your customers are, what motivates them, where they spend their time, and how to communicate with them more effectively. Using AI, you'll understand detailed customer personas and build your own Customer AI Agent that understands your audience and helps generate more relevant marketing ideas and content. This workshop is for you if you are want your marketing messaging to resonate better with customers for stronger business outcomes. Pre-requisite: Access to AI platform, free or paid version. You'll learn: • How to define your ideal customers • Create meaningful customer personas • Define customer pain points and motivations • Develop full funnel messages that resonate • Use AI to improve your effectiveness These workshops are delivered by BUSY Business for Australian Government-funded Digital Solutions Program, in partnership with (or hosted by) City of Moreton Bay.