Get your Website Christmas-Ready: Turn visitors into customers

Make every click count this Christmas: Learn the secrets to converting website visitors into sales. Christmas is the biggest trading period of the year - is your website ready to capture it? In this hands-on workshop business owners will learn how to give their website a pre-Christmas refresh that turns more visitors into paying customers. We'll cover how to identify your target audience and understand the psychology behind what makes people buy, run a quick website health check to spot what's costing you sales, and pick up quick tips to help your website and Christmas offers appear on Google, social media and AI platforms. You'll also discover which AI tools can turn your website into a sales engine - speeding up copywriting, product descriptions and customer FAQs before the holiday rush hits. You'll leave with a simple action plan you can implement before Christmas trade begins, along with quick wins you can action the same day. Topics covered: • Identifying your target audience and understanding what motivates customers to buy • Conducting a website health check to improve performance and conversions • Improving visibility on Google, social media and AI-powered platforms • Using AI tools that can help turn your website into a sales engine Facilitated by: Nidhi Shah, Director, Digiwhiz When: Friday 30 October 2026, 9:30am to 3:30pm Where: 1230 Nepean Highway, Cheltenham VIC 3192 Cost: $40 (includes Lunch) Parking available.