Personal Branding for LinkedIn Workshop

Build your personal brand. Grow your network. Use LinkedIn more strategically, without being on it 24/7. LinkedIn can be a powerful tool for building your profile, making valuable connections and growing your business, but only if you know how to use it strategically. Join Stephanie Duthrie, of Purple Pepper Creative, for this practical workshop designed to help you make LinkedIn work harder for you and your business. Whether you want to attract new customers, connect with potential partners, strengthen your professional reputation or simply become more visible in your industry, you’ll learn how to create a LinkedIn presence that supports your business goals, without spending hours every day on the platform. In this workshop, you will learn: • Why your personal brand matters and why it’s good for business • How LinkedIn profiles work and the content you should focus on • How to align your LinkedIn profile with your strategic business goals • How to connect with the customers, partners and people who can help you grow • Practical ways to increase your LinkedIn reach without spending all day on the platform You’ll leave with a clearer understanding of how to position yourself on LinkedIn, where to focus your efforts and how to use the platform more strategically. 📍 Hybrid event — attend in person or online via Zoom. Please indicate your preference when registering. If in-person registrations are low, the workshop will be delivered online only.