Value Proposition Workshop: Know Exactly Who Your Idea Is For

A practical two hour workshop on the Value Proposition Canvas. Two sessions to choose from, Tuesday 15 September 2026. ✨Most good ideas fail for the same reason. Not because the technology does not work, but because nobody was clear on whose problem it solved and why that person would change what they are already doing. This workshop looks at that. Over two hours you will work through the Value Proposition Canvas on your own idea, mapping the jobs your customer is trying to get done, the pains that get in the way and the gains they are actually chasing. You will pressure test the assumptions sitting underneath your concept and leave knowing which ones you need to go and check with real people. ✨It is hands on. Bring an idea, however rough, and a pen. You will spend most of the session working rather than listening, with facilitators moving between participants and time set aside to test your thinking against the group. We run it twice on the same day so you can pick the session that fits around clinic, ward or teaching commitments. The content is identical, so come to whichever suits. You will leave with: A completed Value Proposition Canvas for your concept, a clear customer segment you can name and describe, a ranked list of the assumptions most likely to sink you and a practical approach for the conversations that will test them. Who should come: Clinicians, health workers, nurses, researchers and health entrepreneurs anywhere in the Hunter region. No business background needed. Early ideas are genuinely welcome, in fact they benefit most. 📅 Sessions Tuesday 15 September 2026 Session one: 11.30am to 1.30pm, Lunch Provided Session two: 4.00pm to 6.00pm, Snacks Provided Choose one ticket only. Details: Health Innovation Living Lab at John Hunter Hospital 🚀 Hosted at the Health Innovation Living Lab, John Hunter Hospital, a joint initiative of the University of Newcastle, Hunter New England Local Health District and Hunter Medical Research Institute. ----------------------------------------------------------------------------------------------------- You may be photographed or videoed while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen. The event organisers may add you to a mailing list so they can follow up, and you can receive updates about their activities: this mailing list will have an easy-to-find unsubscribe button.