Be Found, Be Chosen | Town of Claremont

Be Found, Be Chosen: Attracting More Customers to Your Business Would you like more customers to find your business, understand what you offer and choose you over the competition? The Town of Claremont has partnered with Business Station to deliver a practical, 90-minute masterclass tailored specifically for Claremont Town Centre businesses. Discover how to attract more local customers and turn online attention into enquiries, bookings, visits and sales. Join us from 5:30pm for informal networking and light refreshments, with the masterclass starting at 6:00pm and concluding at 7:30pm. ABOUT THE MASTERCLASS Customers often research a business online before deciding where to visit or spend. Even an excellent product or service can be overlooked if customers cannot easily find it or see a clear reason to choose it. This interactive session will help you assess how customers discover and engage with your business, and identify practical improvements you can make straight away. During the masterclass, you will explore: • Understanding your customers: Identify who you want to reach and what influences their purchasing decisions. • Attracting more customers: Make better use of local promotions, Town events and collaboration with neighbouring businesses. • Being found online: Strengthen your Google Business Profile, business listings, website and relevant social media channels. • Being chosen: Use clear messaging, strong imagery and customer reviews to build trust and communicate what makes your business different. • Turning interest into action: Make it easier for customers to enquire, book, visit or purchase. • Planning your next steps: Develop a prioritised 30-day action plan with simple measures to track progress. There will be opportunities to ask questions, discuss your business and learn alongside other local business owners. Examples and discussion will be tailored to the businesses attending. WHAT YOU WILL TAKE AWAY You will receive a customer-attraction and online-visibility checklist, a 30-day business action plan, and practical tools and resources to support implementation. When registering, please tell us a little about your business and the challenges you face in attracting customers. This will help us tailor the session to your needs. WHO SHOULD ATTEND? This masterclass is designed primarily for Claremont Town Centre business owners and team members who: • Want to attract more local customers and visitors. • Would like to improve their online visibility. • Need to communicate more clearly what makes their business worth choosing. • Want to turn more enquiries and visits into sales. • Are looking for practical marketing actions they can implement with limited time and resources. ABOUT THE PRESENTER Colin Jorgensen | CEO, Business Station Colin brings more than 30 years of experience across business ownership, management and leadership, including working with start-ups and family-owned businesses. He is CEO of Business Station, a Non-Executive Director of Nulsen Disability Services and co-founder of Steel Blue Australia. His first-hand experience provides a practical understanding of the challenges business owners face when attracting customers, managing competing priorities and growing their operations. ABOUT BUSINESS STATION Business Station supports small business owners across Western Australia through practical programs, workshops and business advisory services. We work with business owners at every stage, from early ideas and start-ups through to established businesses looking to improve, adapt or grow. Our programs focus on practical information and support that can be applied directly within a business.