Business AI Accelerator - Week 5: Market and Competitor Research

Are you making business decisions based on real customer insights or just assumptions? Understanding your customers and competitors is one of the most valuable skills for growing a business. Yet many small businesses rely on guesswork, limited feedback, or time-consuming online searches that don't always lead to better decisions. Join WA AI Hub for Week 5 of the Business AI Accelerator, a practical workshop designed for small business owners, startup founders, and solo operators who want to research their market more effectively and turn information into business opportunities. In this hands-on session, you'll learn practical ways to research customer needs, explore competitor positioning, and evaluate information before using it in your business. What you'll take away: • An Evidence Log to organise reliable market and customer insights. • A Customer & Competitor Research Framework for gathering and comparing information more effectively. • Practical Prompting Techniques to explore customer needs, competitor positioning, and local market opportunities. • Source Checking Skills to help you verify information before acting on it. • A Repeatable Research Process you can apply to future business decisions, marketing campaigns, and new ideas. Who should attend? • Small business owners • Startup founders • Solo operators • Business managers • Anyone wanting to better understand their customers, competitors, and local market Business AI Accelerator Series This workshop is part of the Business AI Accelerator, an eight-week practical program designed to help businesses integrate AI into everyday operations. • Week 1: AI Opportunity Map • Week 2: Build a Business Assistant • Week 3: Automate a Repetitive Workflow • Week 4: AI Marketing and Customer Messaging • Week 5: Market and Competitor Research ← You are here • Week 6: Governance and Compliance Basics • Week 7: Measurement and Implementation • Week 8: Demo, Peer Review and Next Steps Supported By This program is proudly supported by Hillview Intercultural Community Centre and the City of Canning as part of their commitment to helping local businesses build digital capability, adopt technology responsibly, and strengthen future-ready business skills. Your Facilitators • Dr Eunice Sari is Co-Founder and Management Committee Member of WA AI Hub, and an internationally recognised leader in customer research, digital transformation, and responsible AI. With more than 25 years of experience, she has helped organisations understand customer needs, improve decision-making, and turn research into practical business outcomes through human-centred design. • Mr Josh Tedjasaputra is a strategist and educator at WA AI Hub who helps businesses integrate emerging technologies into everyday operations. He specialises in practical implementation, enabling business owners and teams to improve productivity and make better-informed decisions.