Business AI Accelerator - Week 5: Market and Competitor Research

Practical AI training for local business owners and founders to use AI to research customers and competitors without overclaiming. Are you making business decisions based on real customer insights or just assumptions? Understanding your customers and competitors is one of the most valuable skills for growing a business. Yet many small businesses rely on guesswork, limited feedback, or time-consuming online searches that don't always lead to better decisions. Join WA AI Hub for Week 5 of the Business AI Accelerator, a practical workshop designed for small business owners, startup founders, and solo operators who want to research their market more effectively and turn information into business opportunities. In this hands-on session, you'll learn practical ways to research customer needs, explore competitor positioning, and evaluate information before using it in your business. What you'll take away: • An Evidence Log to organise reliable market and customer insights. • A Customer & Competitor Research Framework for gathering and comparing information more effectively. • Practical Prompting Techniques to explore customer needs, competitor positioning, and local market opportunities. • Source Checking Skills to help you verify information before acting on it. • A Repeatable Research Process you can apply to future business decisions, marketing campaigns, and new ideas. Who should attend? • Small business owners • Startup founders • Solo operators • Business managers • Anyone wanting to better understand their customers, competitors, and local market Business AI Accelerator Series This workshop is part of the Business AI Accelerator, an eight-week practical program designed to help businesses integrate AI into everyday operations. • Week 1: AI Opportunity Map • Week 2: Build a Business Assistant • Week 3: Automate a Repetitive Workflow • Week 4: AI Marketing and Customer Messaging • Week 5: Market and Competitor Research ← You are here • Week 6: Governance and Compliance Basics • Week 7: Measurement and Implementation • Week 8: Demo, Peer Review and Next Steps Your Facilitators • Dr Eunice Sari is Co-Founder and Management Committee Member of WA AI Hub, and an internationally recognised leader in customer research, digital transformation, and responsible AI. With more than 25 years of experience, she has helped organisations understand customer needs, improve decision-making, and turn research into practical business outcomes through human-centred design. ============================================================ Refund and Cancellation Policy By registering, you acknowledge and agree to this policy. Your statutory rights under the Australian Consumer Law remain unaffected. Cancellation and transfer requests are processed based on the number of calendar days before your scheduled session: • 14+ Days: Transfer, course credit, or refund (discretionary refund and non-recoverable platform fees apply). • 7-13 Days: Transfer or credit only (subject to availability). No cash refunds. • Under 7 Days: No refund, credit, or transfer. Exceptional circumstances may be considered at WA AI Hub’s discretion. • No-Show / Partial Attendance: No refund, credit, or transfer. Substitutions Allowed up to 24 hours before the session. Email us the new eligible attendee’s details in writing. Organiser Cancellation or Major Change If WA AI Hub cancels or makes major changes (time, delivery mode, or core content), we will offer a transfer, credit, or refund, in accordance with Australian Consumer Law. Platform Fees Third-party platform fees are generally non-refundable unless required by law or platform rules. How to Request a Change Email Junita at [email protected] (or call (08) 6156 4865) with the participant name, session title, booking reference, and reason for the request. Terms & Intellectual Property © 2027 WA AI Hub. All training and workshop content is our intellectual property and is provided for personal or internal use only. Redistribution, resale, or commercial reproduction is prohibited without written permission. Your registration confirms agreement to our full Terms of Service and Privacy Policy. Safety & Privacy Note Do not enter sensitive data (personal, client, health, legal, financial, or confidential organisational/community information) into AI tools during the workshop. We will provide safe practice examples.