Creating Content That Connects | She Brews Success | Stirling

Creating content can be one of the most time-consuming parts of running a small business, especially when you’re managing marketing alongside everything else. It’s not always easy to know what your audience will find useful, or how your content connects back to what you’re trying to achieve as a business. In this practical She Brews Success session, Bryony Yuill from EVR Brand Studio will share a more purposeful and manageable way to approach content. Together, we’ll explore how to: • Better understand who you’re creating content for, and what matters to them • Turn customer needs, questions and interests into relevant content ideas • Adapt your content across social media and email marketing • Make content planning feel more purposeful and manageable There will be practical thought starters to help you work through ideas for your own business, along with opportunities to share perspectives and learn from other women in the room. You’ll leave with greater clarity around who you’re creating content for and a more achievable approach to planning your content. This session is suitable for women at all stages of business, including sole traders, newer businesses and established business owners who manage their own marketing. No formal marketing experience is needed. ABOUT BRYONY YUILL With over 16 years’ experience in brand and consumer marketing, Bryony brings a practical, commercially minded approach to helping businesses grow. She works closely with leaders to bring clarity to brand, marketing and content decisions. Her work connects marketing activity with the bigger picture, from customer needs and positioning through to long-term business goals. With experience across strategy, communications, digital marketing and copywriting, Bryony enjoys helping businesses focus on what matters most and turn good ideas into meaningful action. Bryony is the founder of EVR Brand Studio. ABOUT SHE BREWS SUCCESS She Brews Success brings women in small business together for useful conversations, practical learning and genuine local connections. The session begins with time to order your coffee, enjoy some light morning tea and meet the other women in the room before the presentation begins. Questions and conversation are encouraged throughout. Your ticket includes a barista-made coffee and light morning tea. She Brews Success is presented by Business Station in partnership with the City of Stirling. ABOUT BUSINESS STATION Business Station supports small business owners across Western Australia through practical workshops, business advisory services, development programs and business incubators. We work with people at all stages of business, from those developing an idea through to established owners looking for practical support, new skills and stronger business connections. Learn more at www.businessstation.com.au.