Getting Your Story Heard

Participants will leave with a stronger understanding of how media works, how to spot angles that matter, what can make a good story in their business and how to draft pitches that will interest media outlets. Hosted by Chris McLoughlin who has worked as both a journalist and in media relations for the past two decades. This workshop is also suitable for community groups and not-for-profit organisations. Gain knowledge, resources and practical advice in only one hour before heading off for your day of work. Tea, coffee and refreshments included. Outcomes: • Understand why media still matters in a crowded digital environment • Learn what journalists consider newsworthy • Identify potential stories and angles within your own business • Learn a simple media pitch structure • Begin drafting a pitch you can refine and use