What to Say When Things Go Wrong

About this event

Would you or your staff know what to do if media approached you after a consumer complaint or a cyber security breach? This practical one-hour workshop helps business owners and community groups to respond confidently to complaints, mistakes, incidents, public criticism and unexpected challenges. Learn from Chris McLoughlin, who has two decades experience in crisis communication, leading teams during COVID-19, natural disasters, government inquiries and organisations under intense media pressure. Participants will learn simple crisis communication principles, how to craft clear first responses, manage difficult conversations, and maintain trust with customers, staff and the broader community. Gain knowledge, resources and practical advice in only one hour before heading off for your day of work. Tea, coffee and refreshments included. Outcomes • Learn three core principles for crisis messaging • Learn how you should structure first responses and updates • Gain confidence dealing with media, customers and online criticism • Understand how to build your own crisis communication plan