Brand You: How to build your LinkedIn visibility and personal brand

Two mini-masterclasses hosted by Kate Boorer and Lucy Bingle plus an opportunity to update your professional headshot Every day, you help organisations, leaders and brands be seen, heard and remembered. But when it comes to your own reputation, visibility is often the last thing on your to-do list as a communicator. Many talented communicators believe that delivering exceptional work will be enough and assume their results will speak for themselves, but expertise alone rarely creates visibility. If the right people don't know who you are, what you stand for or the value you bring, opportunities can pass you by. So how can you build visibility, credibility and connection – in the real world and on LinkedIn – in a way that feels authentic to who you are? Join IABC NSW for a two-part mini masterclass featuring two of Australia’s leading experts in personal brand and leadership, and LinkedIn presence. Plus, attendees will have the opportunity to put the lessons into action and update that tired old LinkedIn profile in a session with our onsite photographer – places for headshots are limited so those first in the door on the night will nab first place in the virtual queue. Masterclasses: • Kate Boorer: Leadership and confidence expert Kate Boorer will walk through practical strategies for building your professional brand and influence with authenticity, credibility and confidence. • Lucy Bingle: Australia’s leading LinkedIn expert Lucy Bingle will discuss how to build ‘Brand You’ on LinkedIn – how communicators can translate their professional brand into a strong, credible and active LinkedIn presence. The masterclasses will be followed by networking and drinks, so you can connect with other comms professionals. What you'll walk away with: Masterclass one with Kate Boorer: • Understand why visibility is a leadership skill, not self-promotion • Learn practical ways to communicate your value with confidence, credibility and authenticity • Develop a personal brand strategy that feels genuine and aligns with who you are • Build greater influence by increasing your visibility with key stakeholders in your professional circle • Leave with a practical action plan to strengthen your profile and influence immediately. Masterclass two with Lucy Bingle: • Position yourself properly on LinkedIn – clearly reflecting who you are, what you do and the value you bring. • Grow a valuable community on LinkedIn, getting in front of the right people. • Show up in a way that builds visibility, credibility and professional connection. • Share your voice, perspective and professional story in an authentic and meaningful way. "This isn't about becoming someone you're not. It's about showing up as the most visible, confident version of who you already are." – Kate Boorer