Turn Your Organisation Into a Talent Magnet

Build the employer brand and employee experience that make the right people want to join you, and your best people want to stay. Turn Your Organisation Into A Talent Magnet Everything your organisation wants to do next depends on who you can attract and keep The growth plan, the new contract, the service you're expanding, the roster you can't fill. Every one of them depends on the right people choosing to join you and choosing to stay. Most organisations have gaps in fully understanding the value they offer their people, where the gaps are in their employee experience, and how they are preceived for by potential future talent. In one day, you'll see exactly how candidates and AI see your organisation, find out where your EVP is strong and where it's holding you back, and leave with a 90-day sprint and a 12-month roadmap to become the employer the right people choose. Problem one: candidates are deciding about you with AI, and nobody knows what it's telling them 97% of candidates research an organisation before they apply, according to Indeed's Australian research, and a growing share now ask an AI tool what it's like to work there. The answer is built from your careers page, your Seek and Glassdoor reviews, LinkedIn, Reddit and news coverage. Most HR and talent leaders have never read it. What you'll do: through a guided process, you'll build a complete picture of what candidates and AI find when they research your organisation, and what they conclude. You'll learn which sources you can influence and how, so you attract higher quality applications rather than more of the same. Problem two: you know your EVP needs work, but not where to start Careers page, job ads, employee stories, LinkedIn, the interview experience. Everything feels like it could be better, so nothing gets prioritised and nothing gets funded. What you'll do: you'll score your organisation on the EVP Strength Diagnostic, the diagnostic we use at the start of every consulting engagement. It shows you the two or three areas holding you back, the strengths you already have and aren't using, and where you stand today. Problem three: you need a plan the business will back, not another list of ideas Good intentions from a workshop rarely survive the first week back. A plan does, if it's specific, sequenced and built on evidence from your own organisation. What you'll do: you'll build your 90-day sprint, the specific actions that produce visible results by Christmas, and your 12-month roadmap to a fully activated EVP. Both are built directly on your perception map and your Strength Map result, and you'll leave with a one-page business case populated with your own findings, ready for your executive team. The day at a glance 9:30 Welcome and how the day works 9:45 Map what candidates and AI say about your organisation 11:15 Score your organisation on the EVP Strength Map 12:15 Lunch 1:00 What a talent magnet looks like, with real examples 1:45 Build your 90-day sprint and 12-month roadmap 3:00 Finish What you take away • Your candidate perception map, including what AI says about your organisation, as your baseline • Your EVP Strength Map result and where to focus first • Your 90-day sprint and 12-month EVP roadmap Who you'll spend the day with Sean Withford, Director, It's the People. Sean has delivered more than 50+ EVP and employer brand projects for government health departments, leading global professional services consultancies, top ten accounting practices, billion dollar Australian tech unicorns, start-ups, global consumer brands, and organisations across healthcare, aged care, retirement living, construction and hospitality. Before starting the business he spent years helping organisations build their talent brand and attraction strategies. He founded and hosts the EVP Summit, which brings around 150 HR and talent decision-makers together each year, and he built the Integrated EVP Model and the EVP Strength Diagnostic you'll use on the day. Rich Rowe, Co-founder, Eloquent. Rich was global head of marketing at one of the world's top ten recruitment firms, responsible for talent attraction with a team across 34 countries, where he and his team improved candidate quality and doubled the number of applications globally. He now co-founds Eloquent, the B2B content and video agency behind It's the People, and specialises in the behavioural psychology of how candidates decide. Bring the team, so you leave aligned (Limited time 2-for-1 Offer!) Until Monday 21 September, $177 + GST covers two seats, so bring the combination that fits your organisation: HR and Talent Acquisition, Chief People Officer and HR Manager, or Head of Talent and the hiring leader who feels the gap most. You'll build the plan together, agree the priorities in the room, and walk out with one version everyone is behind. The offer closes on the 21st September or when the 20 seats are gone.