CPA Australia Discussion Group: Practice Advisory Partnership Network

The Practice Advisory Partnership Network is an official CPA Australia Discussion Group meeting every third Thursday of the month. It is designed for business owners in the accounting, bookkeeping, and financial services industry to connect with like-minded finance professionals and build meaningful, authentic relationships in a positive and supportive environment. At this Discussion Group, our primary goal is to foster authentic connections among practice owners based on shared values, interests, and experiences. You'll learn proven frameworks for creating strategic referral relationships that work for trust-based professional services and transitioning from compliance practice to advisory practice. This October session, The Referral Engine, focuses on building a systematic referral network that consistently generates quality leads and strengthens your professional reputation. Every practice owner knows that referrals are the lifeblood of a trust-based business. Yet most leave them entirely to chance. This session gives you the engine — the repeatable system that turns random introductions into a steady stream of qualified, pre-sold clients. Who Is It For This session is designed for business owners and practice principals in: • Accountants in public practice • Bookkeepers and BAS agents • Tax agents and advisers • Financial planners and advisers • Finance and mortgage brokers • Insurance brokers • Fractional CFOs and advisory consultants • Commercial lawyers Whether you're starting from scratch or looking to strengthen existing partnerships, this session provides actionable frameworks you can implement immediately. What You'll Learn In this discussion session, you'll discover: · The Strategic Partnership Shift: Why random networking rarely generates quality clients — and how to apply the Partnership Avatar Process and the 1:10:100 Rule to identify the right referral partners who already have your ideal clients · The Personal Brand Imperative: Why accounting and finance professionals struggle to differentiate themselves, and the two foundational steps — clarity on your target audience and your messaging — that determine whether referral partners can send you qualified leads or not · The Messaging Makeover: A before-and-after framework showing how a sharper, outcome-focused message changes the quality of your referrals, your enquiries, and your ability to attract high-value clients who already respect your expertise What To Expect – Session Format (1 Hours CPD) 6:00 pm – 6:30 pm | Doors Open & Welcome Networking Connect with fellow practice owners over finger food in a relaxed atmosphere. This is your opportunity to start building relationships before the formal session begins. 6:30 pm – 7:30 pm | Educational Presentation Learn the systematic framework for building strategic referral partnerships specifically designed for professional services. Discover why traditional networking approaches fail and what actually works when you build a genuine referral engine for your practice. 7:30 pm – 8:00 pm | Facilitated Q&A and Discussion Meet potential strategic referral partners in a professional environment. Exchange knowledge with professionals who complement your services and share your values. Ask questions and clarify implementation strategies. 8:00 pm | Event Close Please note: No late entrance after 6:30 pm. Finger food will be provided. Why Join Us Being part of the Practice Advisory Partnership Network means you're not alone on your business growth journey. You'll meet potential strategic referral partners who not only understand the unique challenges in the finance industry but also share your drive to grow and succeed. Together, you can exchange valuable insights, build trusted relationships, and uncover new opportunities to expand your client base. This community is designed to foster collaboration, offering peer support and expert connections to help you thrive in a competitive market. Join us to create meaningful connections, explore collaboration opportunities, and forge continuous success for your practice and beyond. The Cost of Ineffective Networking The data tells a confronting story for practice owners: · 68% of professional service providers spend 10+ hours weekly on networking activities but can't trace a single client back to those events in the last 90 days · 87% of accounting and legal practices rely solely on word-of-mouth, yet only 12% have a system to generate referrals consistently · 73% of potential clients say all accounting practices look the same to them, and 82% of accounting or finance business owners struggle to differentiate themselves from competitors in their marketing · 91% of accounting firm websites fail to clearly communicate their unique value within 5 seconds The Opportunity Practice owners who make the shift from random networking to a strategic referral engine experience: · The ability to generate quality referrals on demand, with mental clarity to focus on what matters — serving high-value clients who respect their expertise and creating predictable revenue streams · One strategic partner delivering the equivalent value of 10 networking events or 100 cold leads · Referral partners who can articulate exactly who to send you — and pre-qualified clients who are already sold on your value before the first conversation Registration Details Investment: Members: FREE (Finger food included) Capacity: Limited to 40 attendees to ensure quality interaction Registration Deadline: Thursday, 15 October 2026, 5:00 pm Contact & Registration Questions or Ready to Register? Contact Alexandra Quinn CPA 📧 Email: [email protected] Spaces are limited to 40 attendees to ensure quality interaction. Register early to secure your place. About the Practice Advisory Partnership Network The Practice Advisory Partnership Network is a monthly CPA Australia discussion group for accounting, bookkeeping, financial planning, mortgage broking, and CFO practice owners who are committed to sustainable growth. We provide a structured platform for building strategic referral partnerships, transitioning from compliance to advisory services, and learning industry-specific business development strategies. This is the only NSW discussion group specifically focused on building strategic partnerships between complementary professional practices. Facilitator Alexandra Quinn, CPA Alexandra Quinn is an Authentic Leadership Expert, international professional speaker, certified business and mindset coach and best-selling author, co-author with Brian Tracy on Cracking the Business Mastery Code. As a Certified Public Accountant with 20+ years of experience across Big 4 accounting, banking, and corporate finance, Alexandra brings rare credibility to the intersection of technical expertise and business growth strategy. As Convenor of the Practice Advisory Partnership Network and host of the Beyond Numbers Business Referral Network, Alexandra brings together accounting and finance professionals who are ready to build strategic referral partnerships grounded in shared values, not transactional exchanges. Upcoming Practice Advisory Partnership Network Sessions Mark your calendar for these upcoming topics: 11th November 2026: The Referral Engine Full schedule and registration details are released monthly. All sessions include CPD-eligible content, take-home resources, and structured networking. Event Photography Disclaimer By attending this event, you acknowledge and consent to being photographed and/or filmed.