MASS 2027

MASS 2027 brings leading academics and marketing executives together to exchange ideas and shape the next advances in marketing. Overview The Marketing Advances Symposium – Sydney (MASS), in its sixth edition, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing landscape, MASS is recognised as the most significant gathering of marketing professionals and academics from across the southern hemisphere. Hosted across the UNSW's Central Business District campus on Day 1 and John Niland Scientia Building on Day 2, MASS 2027 promises an impressive line-up of keynote and guest speakers. The previous editions featured speakers from world-renowned companies like Facebook, eBay, Amazon, Telstra and Accenture, and prestigious universities such as Harvard University and the University of Oxford. These thought leaders will offer invaluable insights into the cutting-edge of marketing analytics, presenting an unparalleled opportunity for industry professionals and marketing scholars to engage with the leading edge of marketing analytics knowledge and practice. Featured research speakers include: • To be Discloused Learn from industry practitioners currently navigating the same challenges: • To be discloused