Website Workshop | Learn the principles behind professional websites

WHAT TO EXPECT Turn your website into a sales machine, stand out from your competitors, and learn how to design a site that looks like it was built by a professional. The best companies all understand one thing: design matters. Most businesses overlook it, when really only a handful of simple steps separate an average website from a great one. Design goes beyond just looking good. This workshop places an emphasis on functionality and shows you the psychology behind why some websites work and others don’t. In 60 minutes, you'll be guided through 6 stages that take your website from average to optimal, covering everything from foundational principles to the finer details with practical examples along the way. We'll go through how to optimise your content, structure, copy, and design, then look at how to use AI without settling for generic AI slop. Bring your laptop. You'll get the chance to work on your own site and get direct feedback from a professional. By the end, you'll walk away with the knowledge to build a top 1% website for your business, a cheat sheet covering everything from the session, and a new connection to support you going forward. WHO Jasper Cullen has spent the past 3+ years designing websites, helping more than 91 businesses build theirs. He specialises in crafting expertly designed no-code websites using tools like Figma and Framer. Great web design is simply a handful of simple, learnable fixes, and this workshop pulls back the curtain on exactly what they are, no tools or technical skills required. Jasper will walk you through everything he's learned, condensed into one hour, so you can leave with the knowledge and confidence to build something exceptional yourself. Join Us: • When: Wednesday 26 August, 5:30 PM – 8:30 PM • Where: The Michael Crouch Innovation Centre (MCIC) • Who: Everyone is welcome. No matter your degree, your background or your skill level. • Bring: A laptop, your questions and all your energy! ABOUT UNSW FOUNDERS As Australia’s leading university-based entrepreneurial program, UNSW Founders has a proven track record of success. Since its inception in 2018, the program has supported 200+ startups every year, provided entrepreneurial skills training to 25,000+ individuals, provided over 10,000 coaching and mentoring sessions, and incubated (co-located) 70+ startups on campus to foster collaboration with the UNSW business, industry, academic, and research networks. Subscribe to the UNSW Founders Newsletter to stay up-to-date with all our programs and events. ---- By registering for this event, you grant UNSW Founders full rights to use the images from any photography/video footage for publicity and education purposes. This may include (but is not limited to), the right to use them in their printed and online publicity, coursework presentations, social media and press releases. If you do not wish to be photographed, please inform an event organiser.