How to sell your SaaS company, properly

A masterclass for 15 founders, with the advisor, the buyer, and a founder who did it. By invitation. Most SaaS founders sell their company once. The people buying it do it all the time. This afternoon is built to close that gap. On 8 October, Dups, Software Combined and ScaleUp Flanders bring together fifteen SaaS founders for an afternoon on what selling a software company actually involves. Not theory, and not a pitch. Three perspectives that decide how a sale really goes: the advisor who prepares and runs the process, the buyer who acquires software companies for a living, and a founder who has already sold and will share what the guides leave out. Fifteen seats, one room, and drinks afterwards to keep the conversation going off the record. Wherever selling sits on your horizon, this is the afternoon to understand what the path actually looks like. By invitation. Fifteen founders only. Programme 14:00 Welcome, by ScaleUp Flanders Why this room, and why understanding a sale is worth your time long before you run one. 14:10 How to prepare to sell your SaaS business, by Dups Louis Vanheurck de Tornaco, COO. What actually happens between deciding to sell and signing. How value gets built and defended, how you position the company to the right buyers, how the negotiation really works, and the legal traps founders underestimate until they cost them. Dups sits on both the financial and the legal side of every deal, so you leave with the full picture rather than half of it. 15:00 What buyers look for, and what happens after you sell, by Software Combined Evert den Hollander, Co-Founder & CEO. There is no single buyer for a software company. Strategics, private equity and buy-and-hold acquirers each want different things and value your business in different ways. Evert unpacks what each looks for, and what it means for your team, product and name after the deal. Useful even if selling is years away. 16:00 What it is really like, a founder who sold The unfiltered story from a founder who sold his software company. Why he sold, what surprised him, what he got right, what he would do differently, and what the business looks like today. 16:30 Q&A with the panel Your questions to Dups, Software Combined and the founder. 17:00 Drinks and networking An hour with the people who actually run these deals. Who this is for Founders and owners of SaaS or vertical software businesses, with real revenue and a company a buyer would take seriously. Whether an exit is next year, in five years, or simply on your mind, this is the afternoon to understand what the path actually looks like. How it works This is an invitation-only afternoon with fifteen seats. Apply below and we will come back to you personally. We keep the room small on purpose, so the conversation stays honest and everything said stays in the room.