Social Media & Content Strategy Workshop

A one-day, in-person workshop to build a social media strategy you can actually keep up with. For beauty pros and service providers. Social media is more than posting pictures and following trends. It’s about understanding your audience, communicating your value, and creating content that supports your business goals. This workshop gives you the structure behind it, so you stop guessing and start posting with a plan. It’s built on the Vision to Brand Content Strategy Guide, and you’ll work on your own brand and your own Instagram account throughout the day. What you’ll learn • How Instagram works and what affects how your content performs • How to identify and understand your target audience • How to define your brand identity and message • How to build content pillars that support your goals • The basics of storytelling and content strategy • How to read your Instagram insights and know what to change • How to plan your content without wondering what to post every day • How to turn online visibility into real business opportunities What you’ll leave with • A clear brand direction and the message you want to be known for • Your own content pillars • A simple content plan you can keep up with • A clear way to read your insights and decide what to change Who it’s for Hairstylists, salon owners, beauty professionals, educators and service providers who want a stronger online presence without relying on trends or guesswork. No marketing background needed. What to bring • Your phone, with Instagram logged in • A laptop or a notebook • Your Instagram switched to a professional account, so you can see your insights Your host Parfaite Koffi is a brand and business strategist and the founder of Vision to Brand Studio in Montreal. She started behind the chair as a colourist, became an educator, and went on to lead education as a Regional Education Manager for Schwarzkopf. Today she helps service providers build brands that grow beyond the chair. Good to know In-person group workshop, 10:00 AM to 3:00 PM, with breakfast and lunch breaks. Spots are limited to 15. Want to go further? Meet Cora, our AI social media workshop, runs on January 25.