The Purpose & Promotion Project

A Hands-On Workshop to Help You Fill Your Events Without Losing the Heart Behind Them You’ve poured your heart into creating an event. You know it has value, and you know the experience you're offering could make a difference in someone's life. But getting people in the room, knowing what to say, and reaching the right audience can feel overwhelming. Sound familiar? Whether you host workshops, retreats, women's circles, wellness experiences, or community events, you deserve to feel confident sharing your work with the world. Welcome to The Purpose & Promotion Project, where meaningful events meet intentional marketing. Join us for an interactive, hands-on workshop designed to help you reconnect with your purpose, communicate your event's value, and create a practical promotion plan to attract the right people. This isn't about following every marketing trend or using pushy sales tactics. It's about learning to share your work authentically, confidently, and strategically so the people who would love your event can actually find it. Throughout the day, you'll work on a real or upcoming event, putting what you learn into practice and leaving with clear next steps. 🩵 What We'll Explore Together Part One: PURPOSE — Get Clear on Your Why Led by Daisy Kasper, Authenticity & Life Coach and founder of The Purpose Project by Daisy. Before you can effectively promote your event, you need to understand what makes it worth sharing. We'll explore the heart behind your event, the people you're here to serve, and the unique value you bring. You'll clarify your message, identify what makes your event special, and explore how to show up authentically when sharing your work. Marketing doesn't have to mean performing, pretending, or trying to be someone you're not. You can promote your work in a way that aligns with your values and personality while still being bold enough to put yourself out there. Part Two: PROMOTION — Get Your Event Out Into the World Led by Chawana Champagne, Graphic Designer and Digital Marketing Consultant. Now that you're clear on your purpose, it's time to help people discover it. Explore practical marketing strategies to strengthen your event messaging, communicate its value, and reach your ideal audience. Learn how to approach promotional content, expand your reach, and develop a strategy that makes sense for your event and business. You'll leave with actionable ideas you can start implementing right away, without feeling like you need to do everything at once. Part Three: INTEGRATION — Step Into Your Next Level Bring everything together, reflect on what you've learned, and identify the next steps you're ready to take. You'll also have the option to experience hypnotherapy designed to help you connect with a more confident version of yourself — one who feels ready to be visible, share her work, and take bold action toward her goals. Throughout the day, you'll have opportunities to connect with other event hosts, exchange ideas, and build relationships with people who understand what it means to create meaningful experiences. 🌸 Who Is This Workshop For? This workshop is for people who care deeply about the experiences they create and want to get better at sharing them with the world. You might be: • A coach, healer, or wellness practitioner hosting workshops, circles, or retreats. • A business owner or entrepreneur organizing events to grow your business or community. • A yoga instructor, studio owner, or facilitator creating meaningful experiences. • A spiritual leader or conscious creator bringing people together around a shared purpose. • A community builder, artist, or creative entrepreneur who wants more people to discover their events. You don't need to be a marketing expert or have a huge following or advertising budget. You just need an event you're excited about, a willingness to learn, and a desire to connect your work with the people it's meant for. 💛 Why We're Bringing Purpose and Promotion Together We believe meaningful events deserve to be experienced by the people they're created for. But having a beautiful idea isn't always enough. You also need to know how to communicate its value, reach your audience, and invite people to be part of it. That's why we're bringing together two complementary approaches: the purpose and intention behind your event, and the practical marketing strategies that help it reach more people. You shouldn't have to choose between staying true to yourself and becoming better at promoting your work. You can do both. 📍 Event Details Date: Saturday, November 21, 2026 Time: 9:00 AM–4:00 PM Location: Niagara Falls, Ontario (private home; address shared with registered guests) Investment: $65 early bird through November 5; $75 regular admission Spots available: Limited to 12 participants to keep the experience interactive and personal. What to bring: A notebook or laptop, an open mind, and one real or upcoming event you'd like to promote. Please also bring a dish to share for our potluck lunch. ✨ Your Event Deserves to Be Seen You've put time, energy, and heart into creating something meaningful. Now it's time to help the right people discover it. Reconnect with your purpose, strengthen your promotional skills, connect with like-minded event hosts, and leave with a clearer plan for getting your next event out into the world. Come with your event. Leave with clarity, confidence, and a plan. We can't wait to create with you! Daisy & Chawana