Beyond Attendance: How Event Experiences Build Loyalty

An AMA Toronto Learning & Networking Night with Dawn Becker, Author of The Forever Attendee Formula Join us for a fireside chat with event strategist and author Dawn Becker, moderated by Max Rakov, exploring what turns one-time attendees into engaged, loyal communities. Drawing on 25+ years of experience, Dawn will share insights from The Forever Attendee Formula, her journey building an event business in Canada and beyond, and her perspective on how AI is reshaping the events and experiential industry — and where the human element remains irreplaceable. The evening will include: • Fireside Chat with Dawn Becker, moderated by Max Rakov • Audience Q&A • Networking with Toronto’s marketing community • Book signing & photo opportunity with the author Speaker Bio Dawn Becker is the Founder and President of BPL Events, a Toronto-based event strategy agency with more than 25 years of experience designing conferences, corporate events, and community-driven experiences across North America. She is the author of The Forever Attendee Formula, a connection-first framework for designing events that strengthen relationships, encourage participation, and create long-term value.