Building Influence in UX Design & Research: An Evening with Outwitly

Join us for an industry panel on influential user-informed strategy, exploring themes from Sara Fortier's book, Design Research Mastery. After a phenomenal night in Ottawa this past April, we're bringing the Design Research Mastery conversation to Toronto, by popular demand. Building Influence in UX Design & Research: An Evening with Outwitly In a time when AI and economic pressures are reshaping the role of UX and service design, we're gathering Toronto's design, research and product community to learn and find real optimism together. We’ll explore the topic of how to build influence for user-informed UX, product, and service design. The panel features insights from... • Sara Fortier, CEO of Outwitly and Author of Design Research Mastery • Jennifer Fraser, VP of Experience and Partnerships at Outwitly • Andrea Ong, Director of Design Systems at RBC • Mo Selim, Head of Design at Google Cloud • Our panel moderator, Aday Sami-Orungbe, Senior Service Designer This discussion is inspired by Design Research Mastery, Sara Fortier's debut book, drawing on 15 years in UX and design research to explore what actually builds influence inside an organization. Signed author copies of Design Research Mastery will be available for purchase on-site at the event, or you can purchase a copy on Amazon and bring it to the event to have it signed. What to expect: • Real, actionable takeaways on building trust and influence inside your own organization • Panel discussion featuring industry leaders, with room for audience questions • Networking with Toronto's UX, service design and product community • Reception with hors d'oeuvres and appetizers and beverage options • Playful Outwitly-branded merchandise included with ticket purchase We invite you to join us for an unforgettable evening: connect with others navigating this moment in design and research, celebrate Sara's breakout book, and be part of the conversation on how we build real influence for user-informed work. Bringing your whole team? Purchase 5+ tickets together and save 25%.