The Professional Songwriter’s Mindset

3 PM - The Professional Songwriter’s Mindset By: Rob Wells A practical, experience-based look at what separates simply writing songs from approaching songwriting as a professional career. You never know when the opportunity that could change your career will arrive. The question is: will you be ready when it does? This masterclass explores developing your craft to a professional level, building a strong catalogue, and knowing when a song is truly finished. It covers taking feedback, handling criticism, working effectively in professional co-writing rooms, and writing with purpose by understanding the artist, opportunity, and what the song needs to accomplish. It also examines the importance of relationships, reputation, professionalism, communication, deadlines, files, metadata, splits, and delivering what you promise. Rejection is part of the songwriter's journey, but so is being prepared when someone finally says yes and turning one opportunity into the next. Featuring real-world stories and lessons from my career as a songwriter and producer Presenter: Rob Wells is a multi-platinum, award-winning Canadian songwriter and music producer whose credits include Ariana Grande, Justin Bieber, Selena Gomez, Adam Lambert, Weezer, Backstreet Boys, Nelly Furtado, Paloma Faith, Mika and many others. Over a career spanning more than two decades, Rob has built a reputation for turning songwriting opportunities into records heard around the world. His work has generated more than 11 billion streams, sold tens of millions of records, and appeared in films, television, commercials and video games worldwide. A recipient of SOCAN #1 Awards and numerous gold, platinum and multi-platinum certifications, Rob has also been honoured with a star on the Mississauga Music Walk of Fame. Today, alongside writing and producing, he mentors the next generation of songwriters, sharing the professional mindset, preparation and skills needed to be ready when opportunity knocks.