The Translation Gap

Founders and technical teams speak in features, capabilities and possibilities. Marketers translate those ideas into positioning, campaigns and content. Sales teams interpret them again for prospects. And somewhere along the way, what makes the product genuinely valuable can get watered down, distorted, or completely missed. The result? Marketing that doesn’t sound like the company. Sales messaging that doesn’t capture the real value. Customers who don’t quite get why they should care. And some spectacularly avoidable bloopers. In this lively panel discussion, three experts from the worlds of technology, strategy and marketing will unpack The Translation Gap: why smart people with good intentions so often fail to understand one another, and what tech companies can do about it. Expect candid stories, some painfully funny examples of translation gone wrong, and practical insight into how founders and leadership teams can create stronger alignment between the people building the product, shaping the message and taking it to market. You’ll leave with a sharper understanding of: where translation tends to break down inside growing tech companies; why your customers may not be hearing what you think you’re saying; how to preserve the brilliance of a complex product while making its value easy to understand; and how better conversations between leadership, tech, marketing and sales can lead to better decisions—and better growth. We’ll finish with an open Q&A, so bring the communication, positioning or “why the hell aren’t they getting this?” challenge your team is wrestling with. Because sometimes the gap between a brilliant technology and a market that wants it is simply the ability to translate. 4:00–4:30 PM – Registration & Networking4:30–5:15 PM – Panel Discussion & Q&A5:15–6:15 PM – Networking, Nibbles & Cash Bar