B2B Lunch — Lausanne | Don’t Price the AI. Price What AI Changes for complex B2B solutions.

How to capture value as your offer evolves? Pricing is where strategy, product and go-to-market meet. And for complex B2B solutions, it is often where value gets lost. As offers evolve, new capabilities can change what customers value, what they expect, how solutions are delivered, and even the unit you have traditionally charged for. AI makes this especially visible: it can transform the value created while also introducing very tangible costs around models, compute and infrastructure. How do you price innovation without simply pricing the technology behind it? This practical morning session will explore how to rethink pricing as your offer evolves, with a particular focus on what changes when AI becomes part of the value proposition. What to expect How to identify where new capabilities actually create customer value The signals that your current pricing model may be becoming obsolete How segmentation, positioning and willingness to pay should shape pricing decisions When AI should be embedded, priced separately, or used to rethink the commercial model altogether How to avoid falling back into cost-plus thinking just because AI costs are visible How pricing choices affect adoption, go-to-market and commercial execution A practical framework to decide how to capture value before the market makes the decision for you About our guest Salvatore Bocchetti is a Partner at Reasonable Product, specialising in data, security, AI and digital products. He works with technology companies on product strategy, pricing and monetisation, go-to-market, and the commercial development of complex digital products. His experience spans product and business leadership roles at companies including AutoScout24, Flyability, Kudelski Security and Batmaid. Format A lunch & talk for a curated group of B2B leaders in Lausanne. The session is designed to leave room for concrete questions, peer exchange and perspectives you can apply to your own offer. Venue Botte Secrète Lausanne officeAv. de Mon-Repos 221005 Lausanne If registrations exceed the available capacity, we will move to a nearby venue and inform all registered participants in advance. ​Access 🚎 By public transportBus stop N°13 in front of the building5' walk from metro M2 station Bessière15' walk from Lausanne train station 🚘 By carNo free parking space available.Parking Mon Repos or Belle Fontaine are at a 2-5' walk from the venue.