Beyond the Deal: How HealthTech Startups Can Build Successful Distribution

Learn how HealthTech startups can find the right distributors, negotiate deals and build successful partnerships. Finding the right distributor can open doors to new markets, but how do you find a good fit and make the partnership work? Join us for a panel discussion with Michael Besomi, CEO of Mikrona Group AG, and Roland Schwarck, PhD, Director at MTBC. Drawing on their experience from both sides of the relationship, they’ll share practical advice for HealthTech and MedTech startups looking to work with distributors. We’ll discuss how to approach potential partners, negotiate terms such as margins and exclusivity, help distributor sales teams understand your product, and avoid common mistakes in distribution agreements. The discussion will be moderated by Vincent Irrling, followed by a Q&A with the audience.