Prof. Felipe Csaszar (Michigan Ross) @ TUM

Research seminar talk @ TUM Chair for Strategy & Organization We are very happy to welcome Prof. Dr. Felipe Csaszar (University of Michigan) for a research seminar at the TUM Chair for Strategy and Organization at the TUM School of Management! 🌟 📅 Date: 21st October 2026 🕚 Time: 11:00 am to 12:00 pm 💻 In-person only: TUM School of Management, Building 5, 2nd floor, Room 2553 Spots are limited – please sign up! Conceptual Search: A Generative View of Entrepreneurial Imagination Entrepreneurs cannot pursue ventures they never imagine. This article develops a generative view of entrepreneurial imagination as the construction of an evolving candidate set through generation, provisional evaluation, and revision. Conceptual search represents venture concepts as text, transforms them through interpretable operations, and compares their promise. A large language model prototype demonstrates complementary modes: local refinement lifts a concept from sixteenth to third among thirty ventures under a validated evaluator, while global recombination reaches distant possibilities that refinement makes competitive. The framework shows how search architecture determines what enters, survives, and develops, and how AI may broaden imagination within firms while producing correlated imagination across firms. By making imagination programmable, auditable, and experimentally tractable, conceptual search opens a research program on how entrepreneurial possibilities are constructed. We are very much looking forward to a stimulating discussion. Faculty, students, and guests are welcome. Best regards, Isabell Welpe, Theresa Treffers and Team (Chair for Strategy & Organization)