The Value of Handmade // From Creative Vision to Business Clarity

Pricing can feel like a guess. Your ideal customer exists clearly in your mind, but doesn’t always show up in your sales. And your Instagram may be working hard—but is it actually working for your business? This 90-minute masterclass is designed to help you step back from the creative side of your brand and look at it through a business lens. This is not a lecture. It’s a practical working session where you’ll start putting real numbers and thinking behind the decisions you make every day. You’ll work on: • Understanding whether your pricing actually makes sense • Getting clearer about who your real customer is • Looking beyond followers and engagement to understand what is actually working • Identifying whether your brand is communicating enough value before someone decides to buy • Moving from intuition-led decisions to more informed business decisions The goal? To leave with greater clarity about where your brand stands today—and what needs your attention next. Who is it for? Independent fashion brands, designers and handmade brands who want to build a stronger business behind their creative vision. Whether you’re just starting out or already selling, this session is for creatives who want to understand the numbers and decisions behind building a sustainable fashion business. The speaker Tarana Suri is a Design & Product Director with 20 years of experience leading creative teams across the global fashion industry. From Bali to New York, Istanbul to Barcelona, she has worked with brands including Zara, Primark and Fabletics, bringing together creative direction, product strategy and commercial thinking. The venue The workshop takes place at MOØDE Fashion Hub in El Born, Barcelona. MOØDE’s first permanent space brings together more than 15 independent fashion brands under one roof through its showroom, workshop and coworking environment. A place created for independent fashion, collaboration, learning and conversations exactly like this one. 📍 MOØDE Fashion Hub · C/ Comerç 11, Barcelona ⏱ 90-minute working session Come with your brand. Bring your questions. Leave with more clarity. The workshop is in English