From SEO to GEO — the new rules of brand visibility
From SEO to GEO — the new rules of brand visibility takes place on Wed, 30 Sept 2026 at 18:00 (GMT+2) at ESCP Business School in Madrid, MD, and runs until 19:30. Entry is free; the listing is on Luma.
About this event
Getting found used to mean ranking #1 on Google. Today, it means being the answer ChatGPT, Perplexity or Gemini gives. That shift has a name: GEO (Generative Engine Optimization) and it goes well beyond traditional SEO. What you'll take away How the rise of LLMs is redefining the rules of brand visibility Why GEO is not simply "SEO 2.0"
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Concrete tools to measure and drive your Brand Visibility and Share of Voice across generative AI Speaker: Maxence Marius — Founder & Managing Director, Eskimoz Spain Nearly 10 years of expertise in Digital Marketing and SEO. Six years ago, he launched Eskimoz Group's first international agency, driving its growth across the Spanish market while building a passionate, high-performing team. Deeply invested in the impact of AI on SEO, he recently led the launch of a proprietary app for monitoring AI visibility in generative search engines. Agenda 18:00 — Doors open & networking 18:30–19:30 — Talk & Q&A Venue ESCP Business School, Madrid Open to the French Tech Madrid community and anyone curious about the future of search. Free — registration required.
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Details
- When
- Wed, 30 Sept 2026 · 18:00 (GMT+2) · until 19:30
- Where
- ESCP Business School
- Address
- ESCP Business School, Calle de María de Molina, 4, Salamanca, 28006 Madrid, Spain
- Price
- Free
- Genre
- ai
- Weather
- 79°F · Partly cloudyForecast at 18:00 (GMT+2)
Questions
- When is From SEO to GEO — the new rules of brand visibility?
- Wed, 30 Sept 2026 at 18:00 GMT+2.
- How much are tickets for From SEO to GEO — the new rules of brand visibility?
- Entry is free.
- Where is From SEO to GEO — the new rules of brand visibility?
- ESCP Business School, ESCP Business School, Calle de María de Molina, 4, Salamanca, 28006 Madrid, Spain, Madrid, MD.
- Where can I buy tickets for From SEO to GEO — the new rules of brand visibility?
- Tickets are sold on Luma. This page links straight to that listing; no tickets are sold here.
- What time does From SEO to GEO — the new rules of brand visibility end?
- It runs until 19:30.